The new standard integrated customized home made a wonderful debut at the 2015 Guangzhou Construction Expo, attracting many dealers to visit. Home hotline and the reporter of China aluminum door made an exclusive interview with Huang Dongjiang, general manager of Xinbiao home furnishing Co., Ltd., with the theme of "foreseeing home"
from July 8 to 11, 2015, the four-day China (Guangzhou) International Architectural Decoration Expo 2015 was held in Guangzhou International Convention and Exhibition Center. The new standard integrated customized home made a wonderful appearance, attracting many dealers to visit. Home hotline and the reporter of China aluminum door made an exclusive interview with Huang Dongjiang, general manager of Xinbiao home furnishing Co., Ltd., with the theme of "foreseeing home"
on site interview guests: Huang Dongjiang, general manager of Guangzhou Xinbiao home furnishing Co., Ltd.
main products of Guangzhou Construction Expo: doors, windows Wardrobe overall household products
Mr. Huang Dongjiang, general manager of new standard household, accepted the exclusive interview with the theme of "foresight? Home" on the home hotline
"China aluminum door" : in the Internet era, user experience is crucial. At present, many home furnishing enterprises have moved to the field of e-commerce to increase sales through online drainage and the two-line interactive mode of offline experience stores. In the future, dealers will become service providers and provide services directly to consumers. What do you think of this development trend
Huang Dongjiang: now in the whole market, Internet + is the hottest topic in marketing topics. Using the Internet to sell online, I think, is in an exploratory stage, and some enterprises will have some quality problems and service problems. Internet is a useful tool that enterprises should learn to use. The role of dealers in the whole sales process is very important. In the whole customization industry, dealers play a service function, such as installation and after-sales service. These services cannot be ignored. We still emphasize the role of dealers in the whole marketing field, so that dealers can bring our brand closer to consumers. This is the most convenient way for the Internet to provide us, In the future, enterprises should cooperate with each other in the mode of "manufacturer + distributor + consumer", and then integrate into the whole Internet platform. The Internet is worth studying and exploring
the new standard Home Furnishing Exhibition Hall is constantly crowded
China aluminum door: in the Internet era, user experience is crucial. At present, many home furnishing enterprises have moved to the field of e-commerce to increase sales through online drainage and the two-line interactive mode of offline experience stores. What do you think of this development trend? How has your company changed its marketing model
Huang Dongjiang: we have our flagship store on tmall, and we are also building a new standard home shopping mall in the past two years. By setting up sites on the Internet, we can make it easier for more consumers to buy our products, and use these platforms to narrow the distance with consumers. We also release the latest enterprise information and new product announcements through the Internet. Through wechat public platform and other publicity, guide consumers to have a better lifestyle, and let more consumers know our big home products
new products of new standard Meiyue series have won high praise from many participating dealers
China aluminum door: new standard home is a well-known brand in China. Now big home and Pan home are hot topics. Does new standard home have any plans in these aspects, and what is the latest product line next
Huang Dongjiang: Xinbiao home just saw the development trend of the large home furnishing industry, so Xinbiao made the strategic layout of the whole home furnishing industry five years ago, and the product line extended to the door, wardrobe and other overall home furnishing products. At present, we have realized the integrated product transformation of the whole household. We can integrate home custom doors, so we can combine the doors and windows of the four styles of home to achieve the effect of integrated home customization. We believe that this concept can be unanimously recognized by everyone in the future and become a new industry standard